Monday, April 30, 2007

30 April 2006: Mascara

Saw an interesting claim on an advertisement in the middle of Takeshi's Castle this evening.

Rimmel London are selling some mascara that not only makes your eyelashes look bigger, but towards the end of the commercial it features Kate Moss, having applied said makeup, walking across the street, a taxi stopping as she crosses, the voiceover claiming the look to be "traffic stopping."

OK. How do they know?

I have to assume, given that the commercial has not been challenged or removed by the advertising standards agency, that these claims are true. Which means field tests must have been conducted with some subjects wearing the Rimmel mascara and some subjects wearing a nasty inferior product. The subjects must then have been told to stand in the middle of a busy street and a statistically-relevant number of the first group of subjects must have survived the bloody carnage that followed.

I don't know about you, but it sounds more fun to watch than Bridge Ball to me.

1 comment:

Becky Swanwick said...

If you want to see some 'interesting' product claims, simply visit - kept me amused for ages!